It was really pretty sad. I pulled up to a store location recently, one that DID NOT advertise in our local directory last year. And the store was vacant. Another failed small business.

It’s not unusual though: I’ve seen stats that as many as 8 out of 10 entrepreneurs who start businesses fail within the first 18 months. That’s a whopping 80% crash and burn rate.
Of course these business owners had all the answers last year:
- We are using “word-of-mouth” for advertising
- Everyone knows us
- We’re big on Facebook and with other social media
- And my favorite – “No on uses print yellow pages anymore”
Well, here we are a year later, and the business is no more but our print yellow pages are still going strong. Their “word-of-mouth” was maybe 1,000 people. Our “word-of-mouth” was 40,000 copies to every home and business in the area with product that will be there for THE YEAR. And oh by the way, your ads are also available online at www.SmallPondYP.com.
I’m sure the fact that didn’t advertise in our directory wasn’t the only reason they didn’t make it. But if your business plan doesn’t include spending about 10-12 percent of your gross profits on marketing and advertising (20% if you’re in a competitive industry), then the averages are stacked against you. Unfortunately most start-up and small businesses usually allocate only 2-3%. Hence, the high failure rate.
Which is why we are here. We have a full range of print, digital, and mobile products that can help your business make a big splash with your advertising. But first we need to talk about where your business is and where it is headed.
Call us now at 386-256-7353 or email us at mailto:info@smallpondadv.com so we can schedule time.
Don’t become that next empty store….
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Tags: failed small business, no one uses print yellow pages, print Yellow Pages, results from yellow pages, Small Pond Advertising, Small Pond Yellow Pages
Tomorrow starts April and it’s not an April Fool’s Joke that in addition to spring showers, the month of April also brings the legality of having to file tax returns. While there’s not a lot of joy in preparing these forms, it does give you the opportunity to get your financial house in order. The […]
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A couple of weeks ago on a Saturday night, the USA Network had the network TV premier of “Skyfall”, the newest of the 23 James Bond movies. I am a BIG Bond film fan having been raised on films that took me to places I had never been, and featured a really dapper guy who […]
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Tags: advertising, Buy Local Shop Local Keep It Local, directory, Internet Yellow Pages, life events, print Yellow Pages, small business, smallpondyp.com, who uses yellow pages
Media Account Executive – Port Orange, FL We help local businesses navigate the maze of advertising options so they can be a BIG FISH in their pond. We are looking for B2B sales professionals who want to join our stable, growing company, one which provides them with an unlimited earning potential, selling a suite of products […]
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Tags: account executives, advertising sales, find it faster, hiring New Smyrna Beach, hiring Port Orange, hiring sales people, jobs New Smyrna Beach FL, jobs Port Orange Fl, local small buisness, NSB Home Show
On March 31st, we were honored to host the new member reception for the Southeast Volusia Chamber of Commerce. We were excited to welcome these new business to the Chamber. At the reception I talked about one of the major reasons why many small businesses don’t succeed – they fail to market their businesses. I’m […]
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Tags: effective advertising, Internet Yellow Pages, keep it local shop local buy local, Ken Clark, local small buisness, Mobile Yellow Pages, Port Orange Yellow Pages, print Yellow Pages, Small Pond Advertising, Small Pond Yellow Pages
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