Having your business appear at the top of search results for keywords related to your business is very important to ensure new customers will be able to find you. Here is the issue – it is difficult to get to the top of search results if you don’t understand Google’s crazy rules! Luckily Small Pond Advertising has extensively researched Google’s requirements to help businesses climb higher in search results for keywords related to their business.  This is done with Search Engine Optimization (SEO) and Search Engine Marketing (SEM).

SEO

To climb your way up the organic search results, Small Pond Advertising performs extensive keyword research to find out how people are searching for your business’ products or services. From there, Small Pond performs an SEO strategy that includes:

• Content Creation or Optimization
• On-Page Optimization
• Back End Optimization
• Load Speed and Crawl Issue Correction
• Blogging with Long Tail Keywords
• Link Building Best Practices

SEO is a long-term strategy that requires consistent tweaking and continual adding of new content to get ahead of competitors who are doing the same thing. Skipping SEO or only performing SEO for a short period of time will not help your rank on search.

SEM

While SEO is a long-term strategy to increase your business presence constantly, SEM is a quicker solution to get sales immediately for your products or services. Small Pond Advertising will research keywords specific for an SEM campaign, create optimized ad copy that motivates people to call or buy, and constantly monitor that campaign to find ways to lower your spend and increase your results. Utilizing the latest technology and strategies, Small Pond Advertising will work to get your ad seen at the top of results for specific search queries to grab those customers that are ready to buy. When it comes to SEM, you only pay for clicks on your ad which helps keep you in or under budget every month!

If you are interested in our SEO or SEM services or have questions on how they can help your business, contact Small Pond Advertising today!