On March 31st, we were honored to host the new member reception for the Southeast Volusia Chamber of Commerce. We were excited to welcome these new business to the Chamber.

At the reception I talked about one of the major reasons why many small businesses don’t succeed – they fail to market their businesses.

I’m sure you are familiar with Coke and Mc Donald’s. Yet despite their excellent very well-known brand identities, they still spend significant amounts of their annual budgets on marketing their core message each and every day. Now while a typical small business may never have the size budget that those bigger players do, it doesn’t mean they can be effective with their marketing budget.

At Small Pond Advertising we offer a range of media that helps connect buyers ready to buy with sellers, like your company. Media includes but is not limited to:

• Print and online Yellow Pages
• High quality stand-alone coupon books
• Coupons on the back of register receipts at stores such as Family Dollar, Dollar General, and Sav-A-Lot grocery stores
• Mobile text marketing
• Online optimization and Push Marketing programs

In my next post I will talk about the 5 major considerations every small business should have on ANY advertising program (including ours) which I covered with the new members that night.