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Small Pond Talks Advertising with New Chamber Members

On March 31st, we were honored to host the new member reception for the Southeast Volusia Chamber of Commerce. We were excited to welcome these new business to the Chamber.

SPA sponsor NSB chamber new member

At the reception I talked about one of the major reasons why many small businesses don’t succeed – they fail to market their businesses.

I’m sure you are familiar with Coke and Mc Donald’s. Yet despite their excellent very well-known brand identities, they still spend significant amounts of their annual budgets on marketing their core message each and every day. Now while a typical small business may never have the size budget that those bigger players do, it doesn’t mean they can be effective with their marketing budget.

At Small Pond Advertising we offer a range of media that helps connect buyers ready to buy with sellers, like your company. Media includes but is not limited to:

  • Print and online Yellow Pages
  • High quality stand-alone coupon books
  • Coupons on the back of register receipts at stores such as Family Dollar, Dollar General, and Sav-A-Lot grocery stores
  • Mobile text marketing
  • Online optimization and Push Marketing programs

In my next post I will talk about the 5 major considerations every small business should have on ANY advertising program (including ours) which I covered with the new members that night.

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New Smyrna Beach Home Show a BIG Success

The weather was great and so was the turnout.  We handed out over 1600 New Smyrna Beach coupon books and advertiser inserts at this one day event held Saturday on Canal Street in lovely downtown New Smyrna Beach.

NSB Home Show 2015 We had numerous chances to introduce people to our new mobile Yellow Pages where no app has to be downloaded if you access www.SmallPondYP.com from your mobile phone.  We also showed people how you can Find It Fast when looking for local small businesses in the area in the Small Pond Yellow Pages no mater what format you prefer — print, online, or mobile.

The new print directories should be arriving in about two weeks.

Shop Local.  Buy Local.  Keep It Local

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Port Orange 2014 Print & Online Yellow Pages CLOSE This Week.

There is still time, but not much as we will be closing the 2014 Port Orange Print and Online directories as of Friday, August 29th.

What we do differently than other yellow page and advertising options: 

  • Our focus is on LOCALLY owned and operated businesses, not national chains or online providers.
  • It’s more than just print Yellow Pages – all ads appear in the PortOrangeYP.com site and
  • We also publish a high quality coupon book which is delivered with the directory.
  • We will be printing nearly 40,000 copies of the Yellow Pages and coupon books for distribution to homes and businesses in the Port Orange/S Daytona area.
  • We are currently targeting book delivery for the end of September, 2014.
  • For users – the products are in an easy to read, big print, easy to use format with specialty guide, community information, maps, and yes – even white pages!!
  • For advertisers, our advertising rates are 50-75% less than YP or Complete PB. We provide a range of flexible payment plans.  All of our programs are bundles.  Add that up: more value, more coverage in more categories for your advertising dollars.

We will be announcing the cover contest winners shortly….

Advertisers — call us 386-256-7353, or email us at info@smallpondadv.com.

DON’T GET LEFT OUT…….

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No one uses the print Yellow Pages anymore..

I still hear this a lot. Well, it just aint’ true. Case in point — as I was about to enter a local pizzeria the other night only to come upon this person, phone book in hand (our New Smyrna Beach yellow pages, not the Telco book) locked in an intense discussion with what sounded like a sibling, providing them with a list local service providers they should be contacting..
using book cropped

Since I didn’t want to be obvious I took the picture from the other side of the parking lot. And yes, that appears to be an iPhone in his hand.  Good thing he has all that high-powered technology at his finger tips.

Yes, the internet and mobile technology have become a big part of our lives. Heck I walk around with 2 iPhones (story for another day). But if you want to find it fast, if you want to be able to differentiate between businesses especially in a category/heading where you are not an expert, and you want a local business, nothing is quicker that a print Yellow Pages featuring local small businesses.

You can also find us online at www.SmallPondYP.com

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