At the reception I talked about one of the major reasons why many small businesses don’t succeed – they fail to market their businesses.
I’m sure you are familiar with Coke and Mc Donald’s. Yet despite their excellent very well-known brand identities, they still spend significant amounts of their annual budgets on marketing their core message each and every day. Now while a typical small business may never have the size budget that those bigger players do, it doesn’t mean they can be effective with their marketing budget.
At Small Pond Advertising we offer a range of media that helps connect buyers ready to buy with sellers, like your company. Media includes but is not limited to:
Print and online Yellow Pages
High quality stand-alone coupon books
Coupons on the back of register receipts at stores such as Family Dollar, Dollar General, and Sav-A-Lot grocery stores
Mobile text marketing
Online optimization and Push Marketing programs
In my next post I will talk about the 5 major considerations every small business should have on ANY advertising program (including ours) which I covered with the new members that night.
There is still time, but not much as we will be closing the 2014 Port Orange Print and Online directories as of Friday, August 29th.
What we do differently than other yellow page and advertising options:
Our focus is on LOCALLY owned and operated businesses, not national chains or online providers.
It’s more than just print Yellow Pages – all ads appear in the PortOrangeYP.com site and
We also publish a high quality coupon book which is delivered with the directory.
We will be printing nearly 40,000 copies of the Yellow Pages and coupon books for distribution to homes and businesses in the Port Orange/S Daytona area.
We are currently targeting book delivery for the end of September, 2014.
For users – the products are in an easy to read, big print, easy to use format with specialty guide, community information, maps, and yes – even white pages!!
For advertisers, our advertising rates are 50-75% less than YP or Complete PB. We provide a range of flexible payment plans. All of our programs are bundles. Add that up: more value, more coverage in more categories for your advertising dollars.
We will be announcing the cover contest winners shortly….
Advertisers — call us 386-256-7353, or email us at firstname.lastname@example.org.
Here is Bob receiving his 40″ TV from Small Pond Publisher Ken Clark for his entry in the 2013 Port Orange Yellow Page user survey.
Clark noted that “…the response from Port Orange residents who use our books to the user survey was overwhelming. It shows that print Yellow Pages do still work for many buyers looking for local businesses in the Port Orange area.”
Small Pond will be running the same contest again in the 2014 Port Orange directory which will arrive to 40,000 residents and businesses in the Port Orange area in September. Look for this year’s entry information in the back of the yellow page section. And everything that is in the printed directory can also be found online at www.SmallPondYP.com.
If you are a local small business looking to grow your business, you should call Small Pond NOW!!!! at 386-256-7353. Early close incentives are almost gone. Don’t wait.